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Radio Distortion Bulletin #18

18 July 2009

This whopper is audacious even by Big Radio's standards:

"...the music itself is not a source of revenue for the stations. The entity that is the station is what attracts listeners (who pay nothing to hear the content) and advertisers (who pay for access to our intellectual properties)." http://helpsaveradio.org/

THE FACTS: Why do YOU tune into a particular music station? Is it for "the entity that is the station" (whatever that means), or is it for the music? Advertisers pay for access to the audience who tunes in because they want to hear music creators' intellectual property. Simply put, no music = no audience = no advertising dollars = no music station. The music is in fact THE source of revenue for music stations.

Other than Big Radio, can you think of another industry that gets to use for free the very product that keeps it in business?

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